Reinforcing the ‘Unbelievable value’ message of its latest marketing campaign, Volkswagen is adding a new model to the Golf line-up. Using the familiar Match name, the new variant replaces the SE trim level, and adds over £1,600 worth of extra equipment while costing just £300 more than the outgoing car. The Match also comes with the newly-available option of a 140 PS BlueMotion Technology model for added economy and performance.

On top of the SE’s already generous specification which includes, among other items, ABS, ESP, seven airbags, Climatic air conditioning, alarm, cruise control and multi-device interface for connectivity to iPod or MP3 player, the Match adds unique 16-inch ‘Croft’ alloy wheels, a leather multifunction steering wheel, DAB digital radio receiver, Bluetooth system, front and rear parking sensors and an RCD 510 touchscreen stereo with six-disc CD autochanger.

The built-in Bluetooth and multifunction steering wheel ensures making and taking a call on the move is easy and safe. The factory-fitted fully integrated system makes use of the RCD 510’s five-inch touchscreen to display information at the press of a button, while its hands-free profile compatibility means it can be twinned with more phones than previously, including Blackberry and iPhone.

The new Match model is available with the same engines as the outgoing SE trim. This means customers can choose from a 1.4-litre TSI petrol with 122 PS, a 1.6-litre TDI 105 PS or a 2.0-litre TDI with 140 PS. Both the petrol and the 1.6-litre TDI are offered with Volkswagen’s seven-speed DSG gearbox, while the 2.0-litre TDI can be specified with the six-speed DSG option.

An efficient BlueMotion Technology Match model is also available with the 1.6-litre TDI 105 PS returning 68.9 mpg on the combined cycle and emitting 107 g/km of carbon dioxide. New for the Match is a BlueMotion Technology model in combination with the popular 2.0-litre TDI 140 PS unit. This offers customers a combined fuel economy of 65.7 mpg and CO2 emissions of only 114 g/km and, as such, is likely to appeal to fleet customers who will benefit from BIK tax advantages as well as environmentally conscious drivers who don’t want to compromise on performance. The BlueMotion Technology models’ enhanced economy comes as a result of a Start/Stop system and battery regeneration.

Adding to the value proposition is the option of a three-year/30,000 mile £250 fixed price servicing deal which saves customers money as well as giving them peace of mind against routine servicing costs.

Ordering for the new Golf Match opens today with prices starting at £17,730 RRP OTR for the 1.4-litre TSI three-door. The first customer deliveries will start at the end of June.