The VW Beetle Dune concept, unveiled at the 2014 Detroit motor show, could make it into production the company says, if it receives a favourable reaction from the public.

The Beetle Dune is based on the current VW Beetle, but with suspension raised by 50mm for greater ground clearance.

Its 19-inch wheels are housed within the Beetle Dune’s prominent wheel-arches, accentuated by 24mm wide matt black wheel-arch extensions.

The track has been increased by 29mm, while brushed aluminium sill panels and front skid-plate provide a measure of underbody protection.

The front bumper incorporates a honeycomb air intake, plus large inserts for the semi-circular LED fog lights.

The bonnet, too, has been reshaped with a raised central section and side air vents.

The rear of the Beetle Dune is adorned with a large roof spoiler and ski rack.

The interior, meanwhile, is largely unchanged, except for the addition of a passenger grab handle instead of a glovebox.

Power comes from the usual 210PS turbocharged petrol engine mated to a six-speed DSG gearbox driving the front wheels.

While the Beetle Dune is still a concept, VW say they are keen to hear feedback from the public before making a decision on possible production.