Volvo has increased the price of its best-selling XC90 for the third time in a year.

The base XC90 D5 S now costs £30,735, a rise of over £600, meaning that the entry-level XC90 now costs £2,235 more than when it was introduced in 2002.

The T6 S now costs £34,510, an increase of £662, while the SE models all rise by a similar amount.

The flagship Executive models have lost their DVD entertainment system – it’s now a £1,850 option – although the price has been reduced by £1,200 to compensate.

Volvo maintains that the XC90 still represents excellent value for money, with a similarly-specced BMW X5 costing nearly £5,000 more.

The new prices apply to the 2005 model year. But with most dealers having already sold their entire 2004 allocation, you’ll be lucky to get one at any price.