Volvo Cars North America (VCNA) has unveiled three one-off concept versions of the XC90, S40 and V50 at the SEMA aftermarket show in Las Vegas.

Volvo XC90 PUV
The Volvo XC90 PUV – Power Utility Vehicle – has been tuned and supercharged to produce an estimated 650 bhp from Volvo’s new V8 engine (not available in the UK). It has also undergone a radical exterior treatment with a more aggressive stance provided by an eye-grabbing red paint scheme, lowered suspension, nine inch wide ultra high-performance alloy wheels, deep front spoiler and rear valance with custom made quad exhaust pipes.

“This was such a fun concept,” noted Vic Doolan, President and CEO of VCNA. “It has all the safety that Volvo is known for with the looks and performance of an exotic car. But this is just a concept to get the juices flowing and to get Volvo noticed by those who may not have considered Volvo before,” he continued.

Evolve Volvo S40
The new S40’s modern design has been taken to extremes by Evolve Cars Inc., based in Southern California. Its custom-built body kit and trim are designed not only for appearance, but also to aid airflow to the S40 T5’s 2.5-litre engine fitted with a larger turbo to produce an estimated 400+ bhp.

The most obvious and radical part of the Evolve S40’s design are the 19in alloy wheels – 8.5in wide at the front and no less than 11in wide at the rear – a 3.5in dual exhaust system, Formula One style push-rod rear suspension, with an equally high-performance braking system, too.

Volvo V50 SV (Special Vehicle)
Based on the standard V50 T5 AWD (All Wheel Drive), the V50 SV has been developed by Volvo’s Special Vehicles team in Gothenburg, Sweden to appeal to a younger generation who may not have previously seen Volvo as ‘cool’. The exterior styling is based on a forthcoming Sport model and uses some styling kit, including 18in wheels, which are already available as accessories.

It borrows the high-performance V70 R’s turbo engine, and six-speed manual gearbox, modified to improve performance to 340 bhp – 120 bhp more than a standard V50 T5’s 2.5-litre, five-cylinder engine – and capable of 0-60 mph in 5.5 seconds.