Volvo has announced that every new model launched from 2019 will have an electric motor of some kind.

Although some will see this announcement as a reaction to recent changes in government policy, such as the UK’s move to outlaw the sale of pure petrol and diesel cars from 2040, Volvo instead cites the customer as the main motivating factor.

“People increasingly demand electric cars,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars, “and we want to respond to our customers’ current and future needs.”

Volvo’s announcement means that every new model launched from 2019 will be either fully electric, a plug-in hybrid, or a 48-volt mild hybrid.

In addition, the company stated it will launch five fully electric cars between 2019 and 2021, two of which will be high-performance models offered under its recently-repositioned Polestar brand.

Volvo had previously announced that it expects to have sold one million electrified cars by 2025, with Samuelsson today adding: “when we said it, we meant it.  This is how we are going to do it.”

Although the company hasn’t given a date for the withdrawal of pure petrol and diesel models, Volvo executives hinted the move would come as part of its typical five-year model life-cycle, suggesting conventional internal combustion engined models would be replaced by at least 2024.

Volvo also restated its intention to have achieved climate-neutral manufacturing operations by 2025.