The Chevrolet brand officially launches in the UK on February 1st with a range of re-branded Daewoos and two new models – the Lacetti Sport and Station Wagon.
The full range also includes the Kalos five-door family hatchback (soon to be joined by a three-door, sporty sister model) and Lacetti in five-door hatch and four-door saloon body types.
The full range will actually be on sale from January 29. Pre-launch parties are being held over that weekend at Chevrolet retailers across the UK when visitors can take test drives and win prizes, including Chevrolet luggage, clothing and other goodies. If they own a Daewoo, they can also win its value against the purchase of a new Chevrolet, whatever its age.
‘We are proud to be introducing a global brand with such heritage and strength to the UK market,’ said Andy Carroll, Chevrolet UK’s Managing Director. ‘In our planning for this introduction, we have been encouraged by the awareness that people in the UK already have of Chevrolet. Whether they have hired one on a holiday in the US or simply heard the brand mentioned in popular music, people have an affection for “Chevy”. Our launch parties on the 29 and 30 of January are being held to present this new range of small and medium family cars that has been specifically designed for Europe. Following the launch, we will be working hard to ensure that Chevrolet UK becomes part of the global success story and heritage that the brand has built up over many years.’
Chevrolet is the global value brand of General Motors, the world’s largest car manufacturer. The brand sells in 90 countries across the globe with a Chevrolet being sold every 16 seconds. A record 175 million have been sold since the brand was founded in 1911. In recent years, the Chevrolet brand has not had a prominent position in Europe but for 2005, the comprehensive range will be available in all markets.
Chevrolet’s key brand values are value for money, expressive styling, durability, reliability and the use of proven technology. The range is well equipped but in line with the value element of the brand, carries no more specification than is needed for a modern single person or family looking for value and practicality and above all, ease of ownership. Items such as power steering, ABS, electric windows and door mirrors, twin airbags (many derivatives also have side airbags) and a CD player all feature, with additional practical and comfort items such as air-conditioning appearing on many models. Chevrolet’s complete care package, consisting of three-years’ free servicing, three-year warranty and three-years’ AA Total recovery, ensures that the potential cost and hassle of owning a car in 2005 is virtually eliminated.
Chevrolet comes to the UK with a four-model line-up, each with a number of derivatives to suit all tastes and pockets. It comprises the Matiz city car (from £5,995), Kalos small five-door family hatchback (from £6,995), Lacetti, a family of five-door, saloon and Station Wagon models (from £9,495) and the Tacuma five-seat midi MPV (from £10,995).
Lacetti Sport is the flagship of the Lacetti five-door range with lowered suspension, wide alloys and a leather interior. It’s powered by a 122PS 16 valve engine and costs £11,995. The more practical Station Wagon features air-conditioning, dual front and side airbags and several loadspace nets to hold loads down. Just one derivative of the Station Wagon is available, the 1.6SX, priced at £10,995.
Owners of Daewoo cars in the UK will receive the same comprehensive support that they have experienced in the past by visiting their Chevrolet retailer. In the majority of cases, their familiar Daewoo retailer has become their Chevrolet retailer where they will obtain the same high standards of service and parts support. The Daewoo three-year Peace of Mind package will carry over seamlessly and be managed by their Chevrolet retailer.