Toyota today announced that cumulative global sales of its hybrid vehicles topped the 5 million unit mark as of March 31, 2013, reaching 5.125 million units1.

As of this month, Toyota sells 19 different hybrid passenger car models and 1 plug-in hybrid model in approximately 80 countries and regions around the world.

  • 1.22 million full hybrid Toyota and Lexus products sold in 2012
  • 20 Toyota and Lexus hybrid models available today in some 80 countries
  • 18 new hybrid models to come by end of 2015, including one fuel cell vehicle
  • Hybrid sales in Europe up 82% in first quarter of 2013

Toyota is committed to enhancing its product line-up even further and increasing the number of countries and regions where it sells hybrid vehicles.

Between now and the end of 2015, Toyota will launch a total of 18 new hybrid models worldwide, including one fuel cell vehicle.

Toyota calculates that as of March 31, 2013, Toyota hybrid vehicles2 have resulted in approximately 34 million fewer tonnes3 of CO2 emissions – widely believed to be a cause of global warming – than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 12 billion litres of gasoline compared to the amount used by gasoline-powered vehicles of similar size.

In 1997 in Japan, Toyota launched the “Coaster Hybrid EV” in August and launched the “Prius” – the world’s first mass-produced hybrid passenger vehicle – in December. Since then, Toyota hybrid vehicles have been tremendously well received by consumers around the world.

Toyota Vice-Chairman Takeshi Uchiyamada, who was responsible for development of the first-generation Prius, said: “We developed the first-generation Prius with the aim of making it a car for the twenty-first century and as an indication of Toyota’s response to environmental issues. We had to develop a hybrid system from scratch, making our task extremely difficult. Nevertheless, we took on the challenge. The launch of the first-generation Prius had effects beyond our expectations, with the vehicle increasing consumer environmental awareness and raising hybrid vehicle expectations. The understanding of consumers at launch time laid the foundation for the widespread adoption, and, since then, consumers have continued to support Toyota hybrid vehicles. For this, I am extremely grateful.”

Having positioned hybrid technologies as a core environmental technology for the twenty-first century, and the development of other environmental mobility solutions, Toyota plans to continue working to further raise performance, reduce costs, and expand its environmentally-friendly product line-up.

Hybrid in Europe

Since the European introduction of the first generation Prius in 2000, Toyota and Lexus have sold 544,184 hybrid vehicles in Europe by the end March 2013, more than 10% of total global hybrid sales.

Hybrid vehicles have now reached a tipping point in Europe with a clear stepping up of hybrid sales since 2010. It took around 7 years to reach the first 100,000 hybrid sales in Europe, but in 2012 alone, Toyota Motor Europe sold 109,478 hybrid vehicles.

The European line-up currently includes six Toyota and six Lexus full hybrid vehicles4. In the first quarter of 2013, sales of Toyota and Lexus hybrid vehicles in Europe increased by 82% year-on-year. Toyota and Lexus hybrid models now constitute 21% of European sales.

Hybrid vehicle customers benefit from a reduced cost of ownership. Toyota’s full hybrid technology also plays an important role in improving air quality by emitting less NOx and no Particulate Matters compared to diesel vehicles.

Toyota Hybrid Vehicle Chronology

YearMonthMilestone
1997Mar.Toyota Hybrid System (THS) unveiled
Aug.Coaster Hybrid EV launched (Japan only)
Oct.Prius unveiled (launched in December)
2000Nov.Cumulative global Prius sales top 50,000 vehicles
2001Jun.Estima Hybrid launched (Japan only)
Aug.Crown Royal series with Mild Hybrid System launched (Japan only)
2002Mar.Cumulative global hybrid vehicle sales top 100,000 mark
Aug.Cumulative global Prius sales top 100,000 vehicles
Oct.Crown Sedan with Mild Hybrid System launched (Japan only)
2003Apr.Toyota Hybrid System II (THS II) unveiled
Jul.Alphard Hybrid launched (Japan only)
Sep.Completely redesigned second-generation Prius launched
Dyna Hybrid and Toyoace Hybrid unveiled (launched in November; Japan only)
2005Mar.Harrier Hybrid (RX 400h) and Kluger Hybrid (Highlander Hybrid) launched
Oct.Cumulative global hybrid vehicle sales top 500,000 mark
Dec.Second-generation Prius production commenced at SFTM’s Changchun plant in China
2006Mar.GS 450h launched
Apr.Cumulative global Prius sales top 500,000 vehicles
MayCamry Hybrid launched (for sale outside Japan)
Jun.Completely redesigned Estima Hybrid launched (Japan only)
Oct.Camry Hybrid production commenced at Kentucky Plant in the U.S.; Quick Delivery 200 launched (Japan only)
2007MayCumulative global hybrid vehicle sales top 1 million mark; LS 600h/LS 600hL launched
2008Feb.Crown Hybrid unveiled (launched in May; Japan only)
Apr.Cumulative global Prius sales top 1 million vehicles
2009Jan.RX 450h unveiled (launched in April)
MayCompletely redesigned third-generation Prius launched
Jul.Camry Hybrid production commenced at TMT’s Gateway Plant, Thailand; HS 250h launched
Aug.Cumulative global hybrid vehicle sales top 2 million mark
Oct.Sai unveiled (launched in December, Japan only)
Dec.Camry Hybrid production commenced at ToyotaA’s Altona Plant, Australia
2010Apr.Camry Hybrid production commenced at GToyota’s plant in China
Jun.Auris Hybrid production commenced at TMUK’s Burnaston Plant, UK; Auris Hybrid launched (for sale outside Japan)
Jul.Cumulative sales in Japan of hybrids top 1 million vehicles
Sep.Cumulative global Prius sales top 2 million vehicles
Nov.Third-generation Prius production commenced at TMT’s Gateway Plant, Thailand
2011Jan.Annual Prius sales in Japan of new vehicles in 2010 were 315,669 vehicles, the largest amount of annual sales ever recorded; CT 200h launched
Feb.Cumulative global hybrid vehicle sales top 3 million mark
MayPrius ? launched
Aug.Prius sales in Japan top 1 million mark
Sep.Completely redesigned Camry Hybrid launched in Japan; Hybrid models of the Alphard and Vellfire added (launched in November, Japan only)
Oct.TMEC of China conducts cornerstone laying ceremony and announces plan to produce and sell vehicles with hybrid systems produced in China jointly with China FAW Group and GToyota around 2015
Nov.Prius PHV unveiled (launched in January 2012 in Japan, in March 2012 in the U.S., in the summer of 2012 in Europe)
Dec.Production of third-generation Prius commenced at SFTM’s Changchun Plant in China; Aqua launched
2012Jan.Completely redesigned GS 450h unveiled (launched in March)
Feb.Start of Highlander Hybrid production at Indiana Plant in the U.S. in the second half of 2013 announced
Production and sale of Camry Hybrid in Kuozui’s Kuanying Plant, Taiwan commenced
Apr.Cumulative global hybrid vehicle sales top 4 million mark
MayYaris Hybrid launched (for sale outside Japan)
Jul.Start of RX 450h production at TMMC’s Cambridge Plant in early 2014 announced; ES 300h launched (for sale outside Japan)
Oct.Cumulative hybrid vehicle sales in Japan top 2 million mark
Cumulative global hybrid vehicle sales from January through October 2012 top 1 million mark
Nov.Completely redesigned Auris Hybrid launched (for sale outside Japan)
Dec.Completely redesigned Crown hybrid unveiled (launched in January 2013, Japan only); Avalon hybrid launched (for sale outside Japan)
2013Mar.Cumulative global hybrid vehicle sales top 5 million mark

1 Including plug-in hybrid vehicles; Toyota data
2 Excluding the Coaster Hybrid EV and Quick Delivery 200
3 Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor
4 European hybrid models – Toyota: Yaris Hybrid, Auris Hybrid, Auris Hybrid Touring Sports, Prius, Prius+, Prius Plug-in Hybrid; Lexus: CT 200h, IS 300h, ES 300h, GS 450h, RX 450h, LS 600h