Aston Martin is to build a new exclusive coupe for a strictly limited number of discerning customers, codenamed the One-77.

The Aston Martin One-77 will be launched in late 2009, with a suggested price tag around £1.2 million.

Based on a sophisticated carbon fibre chassis with a hand-crafted aluminium body, the One-77 is said to offer ‘exhilarating performance’ from its 7.0 litre V12.

Cars will be tailored to the customer’s precise requirements by a team of designers and engineers.

Aston says it has already identified around 500 people who are likely to be interested, and each is likely to receive a visit from a demonstration team with a sample car.

The One-77 codename stems from Aston’s intention to build no more than 77 cars.