Rolls-Royce has opened its first new dealership in Korea.

Rolls-Royce expects Korea to become the third largest market for the Phantom in the Asia Pacific region behind China and Japan.

Potential customers have apparently already expressed ‘substantial interest’ in the 650,000,000 Won luxury car.

The manufacturer will be represented in Seoul by HBC Kolon. Kolon have already been successful with a number of luxury brands outside the automotive industry and have enjoyed a long-standing relationship with BMW Group.

Speaking at the opening, RR Chairman and CEO, Karl-Heinz Kalbfell, said: “This opening event breaks new ground for Rolls-Royce. Never before has this marque been formally represented in Korea and we have high hopes for a significant sales success here. In Kolon we believe we have the perfect partner to capitalise on this opportunity.”