The new 4007, presented for the first time at the Geneva Motor Show, takes Peugeot into a new sector that increases brand-loyal customer choice, with an all terrain (4×4) SUV vehicle. This new vehicle – produced in partnership with the Mitsubishi Motors Corporation – is a versatile and stylish product that beautifully illustrates Peugeot virtues – a confident and stylish appearance combined with everyday adventure and driving enjoyment.

With a strong identity at the front with its feline characteristics, the 4007 expresses both strength and sportiness. Powered by a new 2.2-litre HDi engine with DPFS (Diesel Particulate Filter System), it produces 156bhp and 380Nm of torque. This makes it both dynamic, while environmentally responsible, as it features the selection of two- or four-wheel drive.

Also on the stand is another 4007 silhouette but with the personality distinguished by ‘Holland&Holland’. This is an exclusive design that promotes the vehicle attributes without being ostentatious. Hagenias bronze paintwork is dressed with water-proof leather finishes, while this 4007 is displayed with attractive 20″ alloy wheels.

The passenger compartment is covered with Jet Black and Chartreuse Green bull calf leather finished with double row saddle stitching to the facia, the seats and door panels, with inserts of ruthenium (black chrome). The 4007 ‘Holland&Holland’ is personalised for an individual lifestyle and the desire to travel differently.

Peugeot is also showing the Swiss car-buying public two recent Concept cars – the 908 RC and the 207 Epure – that made their debut at the Paris Motor Show.

The 908 RC is a stunning concept, and the absolute embodiment of Peugeot values: stylish, dynamic and innovative. Fitted with a V12 HDi diesel engine with DPFS, it is derived from the 2007 LMS Championship-competing Peugeot 908.

The 207 Epure is testimony to Peugeot’s commitment to protecting the environment. This technological demonstrator shows the advance that Peugeot has made into the research and development of battery technology, with zero emissions and total silence during operation.

Peugeot’s commitment to protecting the environment has many strands, but one shown at the Geneva Motor Show is its range of new high-tech engines that give strong performance while also reducing fuel consumption and CO2 emission levels. Recent developments include a new family of petrol engines, developed in collaboration with the BMW Group. There are three new 1.6-litre engines and the higher output 150bhp and 175bhp versions feature Turbo High Pressure (THP) direct petrol injection.

Also displayed are four HDi engines that illustrate Peugeot’s technical expertise with diesel engines, and also benefit from the latest Diesel Particulate Filter System (DPFS) that greatly favours the environment. Nearly 1.4 million models have been fitted with DPFS, making Peugeot a world leader in this technology.