The 207, launched in the UK in June 2006, has quickly become a sales success with some 334,000 produced in 2006. This appeal continues with three new models on show. Two of them will be in showrooms soon – the 207 CC and the 207 GTi, while the third – the 207 SW Outdoor Concept is an illustration of what could be a future model dedicated to leisure and dynamism.

The 207 CC is a worthy successor to the best-selling 206 CC, of which 360,000 units were sold. While benefiting from all of the hatchback’s attributes, the 207 CC is aimed at those who appreciate design and attractive feline style. The foldaway roof is fully automatic, benefiting from high-quality materials and strong security features combined with a class-leading dynamic experience.

Another world premiere is the debut of the 207 GTi THP 175 that continues the line of sporting legends – the 206 and 205 GTi. 207 GTi inspires a driving sensation to satisfy the ‘enthusiast in everyone’, that can be enjoyed on an everyday basis.

The 207 GTi has a personality that is big on stamina, and features the latest 1.6-litre THP (Turbo High Pressure) petrol engine with turbo direct injection, producing 175bhp and an amazing delivery of 240Nm of torque from just 1,600 rpm – the result of a collaboration between PSA Peugeot Citroën and the BMW Group.

At the heart of the Peugeot stand is the 207 SW Outdoor Concept – a car that captures the most significant attributes of the forthcoming SW model – with panoramic glass roof, split-opening rear hatch, huge modularity and spacious qualities – but as a Concept car it has a distinctive and dynamic ‘outdoor’ styling character.

Agility, technology and modernity characterise the 207 SW Outdoor Concept. It extends further Peugeot customers’ aspirations for a versatile leisure and practical use vehicle. The specification includes tough exterior materials, bluish chrome detailing, light grey leather and parachute type fabric, enhanced with fluorescent orange ribbing to protect the load space area.