SEAT is launching its best-specified cars yet with the showroom debut this summer of new Exeo Tech and Exeo ST Tech models.

The luxurious new cars, which are available to order now and join the existing Exeo line-up of S, SE, Sport and SE Lux versions, add thousands of pounds worth of extra standard equipment to the already well-specified models for the paltry sum of just £875.

Included as standard in the new SE Tech and Sport Tech cars are DVD-based colour screen satellite navigation, BOSE premium audio upgrade, luxurious black leather upholstery and an iPod connection in lieu of the standard glove compartment-mounted USB port.

Together, priced as options, these highly desirable extras would previously have cost an Exeo SE or Sport customer £3,270 yet the price of the same Exeo SE Tech or Exeo ST Sport Tech, featuring the enhanced specification, rises by just £875.  Or, to put it another way, by opting for a Tech model the Exeo buyer is saving a very handy £2,395 RRP.

Model derivativePrice (RRP)
SEAT Exeo 2.0 TDI CR 143 PS SE Tech£21,270
SEAT Exeo 2.0 TDI CR 143 PS Sport Tech£22,235
SEAT Exeo 2.0 TDI CR 170 PS Sport Tech£23,155
SEAT Exeo ST 2.0 TDI CR 143 PS SE Tech£22,290
SEAT Exeo ST 2.0 TDI CR 143 PS Sport Tech£23,255
SEAT Exeo ST 2.0 TDI CR 170 PS Sport Tech£24,175

Tailored, in particular, to the demands of fleet and business buyers who make up the lion’s share of Exeo customers, the new Tech pack includes the most popular selection of extras for buyers in this sector and, crucially, adds significant value.

The BOSE premium sound system upgrade, for example, sees both saloon and ST versions of the Exeo gain ten high performance BOSE speakers, a digital amplifier featuring BOSE Digital Signal Processing, AudioPilot noise compensation technology and five channels of customised equalisation.

The financial proposition stands up, too.  Building on the already solid residual value predictions for the executive class SEAT (CAP Monitor valuation: 31%, three years/60,000 miles, Exeo 2.0 TDI 143 PS SE) it is expected that the new Tech versions will boast further enhanced residuals which will, of course, please cost-conscious fleet managers.

And company car drivers will be eagerly eyeing the calculator, too.  Previously, to have secured such a luxuriously specified Exeo they would have needed to check several options boxes thereby driving up the car’s RRP and, consequently, Benefit In Kind tax.

Now though, thanks to the arrival of the Exeo Tech specification, the company car tax implications are negligible.  In fact the increase in BIK for 20% tax payers opting to drive  an Exeo 2.0 TDI 143 PS SE Tech over a standard Exeo SE amounts to just £33.25 a year, or a measly  £2.77 a month.

Nick Andrews, SEAT UK Head of Fleet and Business Sales, said: ‘Since its launch just 12 months ago the Exeo, and its estate sibling the Exeo ST, have been quietly building a reputation for great value among fleets and business customers nationwide.

‘Now, with the debut of these luxuriously specified Tech versions, I’m confident even more people will come to appreciate the exceptional value provided by these executive class SEATs.’