Isuzu’s Rodeo pickup is now available as three style-orientated special editions called ‘Max’.

The ‘Max’ pack comprises a soft-type front A-bar with chrome insert, silver ‘Aero’ side steps, rear chrome bumper and light guards and brushed stainless steel door entry guards.

The added kit is worth more than £1,110, excluding VAT, although the ‘Max’ models are only £200 (ex VAT) more than the standard versions.

The ‘Max’ pack is available on the Rodeo 3.0 DT 4×4 Double Cab at £15,802.02 or lifestyle Rodeo Denver range-topper for £17,502.02 in manual form or £18,606.02 as an automatic. All prices are On-The-Road but exclude VAT.

In addition, the Denver can now also be ordered with a leather interior for an extra £1,102.13 excluding VAT.

The Rodeo is available in 2.5 litre Diesel Turbo 4×2 format or as a 4×4 with a new 3.0 litre Diesel Turbo engine with the option of automatic transmission. Body choice is between a Single Cab or Double Cab for both 4×2 and 4×4 configurations.

All Rodeos have ABS with EBD, twin front airbags, door beams, front and rear crush zones and three-point seat-belts for all occupants including the Double Cab’s fifth passenger. In addition, the Denver boasts alloy wheels, air-conditioning, leather-wrapped steering wheel, electric windows, central-locking and a radio/CD player.

With its new Rodeo, Isuzu UK aims to capture 15 per cent of the pickup market within two years, overtaking Toyota in 2005.

We think that’s more than a little unlikely, especially considering the Rodeo’s poor performance – 0-62mph takes 23.3 seconds for the auto, and 20.0 seconds for the 3.0-litre manual.