With a host of new range additions plus an array of finance incentives and cash discounts on some of its proven best sellers, Mitsubishi dealers are gearing up for one of their busiest months.
From affordable superminis to a turbo-engined drop top, best-selling pick-ups to award winning MPVs, driving away in the latest ’56’ registration Mitsubishi this September could cost less than you may think.
But be quick, since many of these exclusive offers are valid only until September 30th, 2006.
A model portfolio consisting of sporty three-door, practical five-door and sun-loving Coupe-Cabriolet derivatives, plus a wide variety of petrol or diesel engines, ensures there’s a Mitsubishi Colt to cater for every buyer in the supermini sector.
Since the new generation Colt’s arrival almost two years ago this sensational supermini has been a sales success throughout Europe. More than 8,000 examples were sold in the UK last year and, with the range now complete, this figure is set to be bettered in 2006.
Although the launch of the CZC (a sun-loving Coupe-Cabriolet with electric roof mechanism costing from £13,999) and Colt Blue (a three-door 1.1 litre model loaded with luxury levels of kit for £8,499) hit the headlines this September, the rest of the range should not be ignored.
The Colt CZ1 may cost only £7,494 in three-door guise but it comes with electric front windows, remote central locking, CD player, twin airbags and ABS. Order now for September delivery and you’ll also benefit from free insurance, free servicing and a special finance deal of £1,000 deposit plus an affordable £149 a month for 37 months.
Mitsubishi’s free insurance deal applies to all 1.1 litre Colts for drivers over 21 years old and includes cover for a second named driver. The rest of the hatchback range is offered with 50:50 finance or no deposit and low rate finance.
Renowned Japanese quality and reliability at a price which undercuts many Korean alternatives has established the Lancer’s position as a top choice among cash-conscious private buyers.
Providing prospective Lancer owners with even more choice is the recently launched four-door Sport saloon. Priced at just £11,524, this newcomer offers a lengthy list of equipment and plenty of performance yet undercuts the comparable Toyota Corolla by more than £2,000.
Opting for the Sport saloon sees the Lancer’s likeable looks smartened further with the addition of 16-inch alloy wheels, sports grille and rear spoiler while the suspension is lowered by 30mm to sharpen up the handling. Inside there’s even a hint of Evo courtesy of a MOMO leather steering wheel, sports front seats and white instrument dials.
It’s no slouch either – the 2.0 litre 16-valve powertrain with five-speed manual gearbox deliver 0-62mph in an impressive 9.4 seconds with top speed listed at 124mph.
The Lancer Sport saloon is now in Mitsubishi showrooms complementing the Sport estate and even more affordable 1.6-litre models.
Mitsubishi re-wrote the MPV rulebook when it unveiled the Grandis back in 2004 and last year’s introduction of diesel power plus a lavish Warrior range-topper has heightened the profile of this award-winning people mover.
Both 134bhp 2.0 DI-D six-speed manual and 162bhp 2.4 petrol automatic models are offered across Classic, Equippe, Elegance and Warrior.
However, as a special incentive, those who order any petrol-engined Grandis will receive a choice between zero per cent finance over three years or Mitsubishi’s popular 50:50 scheme, where buyers pay half the purchase price at delivery and the outstanding balance 12 months later.
The Grandis range, which spans in price from £18,524 to £23,744, distinguishes itself from the opposition by its striking body and unique ‘Hide and Seat’ fold flat third row seating. Standard equipment includes eight airbags, ABS with electronic brakeforce distribution, Isofix child seat securing points, passenger airbag deactivator switch, climate control, remote central locking, alloy wheels, six speaker CD stereo system with MP3, leather steering wheel and gearknob alarm and immobiliser. Upgrading to the flagship Warrior adds niceties like DVD entertainment system and unique black leather interior with Warrior branding.
OUTLANDER, SHOGUN and SHOGUN SPORT
Mitsubishi continues to reign supreme in the 4×4 marketplace, providing customers with a wide choice of model to suit the demands of differing drivers across the various SUV segments.
A car-like driving position, intelligent 4×4 system and lively 2.4-litre 16-valve petrol engine are the Outlander’s key attributes but it’s now even easier to own with a choice of interest free repayments over three years or the 50:50 finance offer.
These incentives also apply across all Short and Long wheelbase Shogun Warriors plus the Shogun Sport Warrior while a minimum discount of £2,000 applies to the £20,044 Shogun Sport Equippe with torquey 2.5-litre turbo diesel power.
A similarly huge saving benefits buyers of the Shogun Field. Previously a special addition but now a permanent fixture in the Shogun family, the Field also comes with a free satellite navigation system that’s worth over £1,700; combined with the discount this represents almost £4,000 worth of added customer value.
Positively received by both the press and public, Mitsubishi’s all-new and radically styled L200 Pick-Up is on target to retain its predecessor’s market leading position.
Mitsubishi expects to sell more than 12,000 of the new model this year in addition to a further 5,000 examples of the trend setting outgoing derivative.
The L200 has already notched up two major awards. In the Commercial Fleet World honours, the magazine presented the new L200 with the Best Pick-Up award for 2006 while, just eight weeks after going on sale, Professional Van and Light Truck Magazine nominated Mitsubishi’s new contender as their Pick-Up of the Year.
Offering the widest choice of body cab/trim choice options in the segment, the latest L200 is competitively priced from £12,249 – £20,439 (basic retail price). Buyers of this trendy but tough Pick-Up now also have the option of automatic transmission while the flagship Animal and Elegance versions come with all the toys you’ll ever need, including the availability of luxury items like satellite navigation, climate control and leather upholstery.
Sports saloons don’t come much more thrilling than Mitsubishi’s critically acclaimed Lancer Evolution series.
Winner of numerous awards over the years, the four-door Evolution is arguably the world’s most accomplished everyday supercar.
New for September is the most potent Evolution IX yet – the FQ-360. Featuring a 366bhp version of Mitsubishi’s 2.0-litre turbo engine, the performance flagship is available to order now, priced at £35,504. Orders for this 160mph motor can now be placed at any Mitsubishi Ralliart dealer with first deliveries expected in time for September’s registration plate change.