Mazda set a new Guinness World Record during the MAX-5 event on 15th June 2013 in Lelystad, Netherlands, for the longest parade of Mazda cars.
A total of 683 Mazda MX-5s joined the parade on the roads around the RDW Test Centre. 1,450 people contributed to smashing the previous record of 459 MX-5s, set in Essen in Germany in 2010.
Dutch TV presenter Allard Kalff led the parade, driving a third-generation racing MX-5 with Mazda Europe President and CEO Jeff Guyton in the passenger seat.
The event included demonstrations by the Ribank Mazda MaX5 Cup racers and the three-rotor-engined Mazda3 20Bowned by Belgian racing family Van Herck.
Those present also had the chance to drive several new Mazdas on the banked circuit, or try their hand on one of the racing simulators.
An award for the ‘most beautiful and authentic’ MX-5 was presented to Ludo Vander Vliet from Duffel. Second place was awarded to Maarten Tuiten from Almelo, followed by Pieter Staat from Meteren in third.
As the day drew to a close, those present formed a drive-in cinema with 250 cars, with the film chosen from a list of three candidates – the winner was selected by whichever attracted the loudest vote, cast by the drivers sounding their car horns. For the curious, the winner was Arbitrage with Richard Gere.