The Lamborghini Gallardo has won a prestigious award for product design, following its nomination for a British Design and Art Direction (D&AD) award.
The Gallardo beat competition such as the BMW Z4 and smart roadster to receive one of the 53 awards made out of 23,000 nominations from 55 countries.
The only automotive product to receive an esteemed ‘silver pencil’ in the transport and product design category, the Lamborghini Gallardo joins Virgin’s Upper Class suite redesign and Apple’s Power Book range on the winners’ roster.
The D&AD awards, recognised as the ‘Oscars’ of the creative industry and judged by around 250 creative types, are not automatically awarded each year. Known as the ‘Yellow Pencils’, the silver awards are reserved for the most innovative and creative work in advertising and design.
Manfred Fitzgerald, marketing manager for Automobili Lamborghini, accepted the award on behalf of Lamborghini designer Luc Donkerwolke at a London ceremony. “Automobili Lamborghini is very pleased to receive this award,” he said.
“The Lamborghini Gallardo has received media and customer acclaim since its launch in 2003, and recognition by the design industry is a highly valued accolade. Lamborghini has a history of designing and producing ultimate performance cars and this award is testimony to the aesthetic appeal and dynamism of the Gallardo.”
The 5.0 litre, V10 Lamborghini Gallardo takes its name from a breed of fighting bulls, and retails from £117,000, outputting 500 bhp and 190 mph.