The Jeep Cherokee now comes equipped with ESP (Electronic Stability Program) and a tyre pressure monitoring system as standard across the model range. The Sport model also has alloy wheels and a spare wheel cover as standard while the Limited model features sat-nav, part-leather trimmed heated seats and an electric sunroof as standard – and all for less than the 2005 model.

Simon Elliott, Managing Director of Chrysler Group in the UK said: “The 2006 model boasts a host of new standard equipment but without any price increase. In fact, our best selling Limited model gets heated part-leather seats and sat-nav – but is £1035 cheaper than last year!

“If drivers are looking for the ultimate in safe and effective driving this winter they should look no further than the Jeep Cherokee. The four-wheel drive system already provides outstanding traction on wet or icy tarmac – adding a skid control system like ESP means that customers can enjoy their car with the added peace of mind that they are in one of the most capable cars on the road.”

Already awarded four stars by Euro NCAP, the new Jeep Cherokee’s standard safety features include ESP, ABS, driver and front passenger airbags, side impact protection guards, a tyre pressure warning system and on the Limited, side curtain airbags.

The Jeep Cherokee is available with either a 2.8-litre CRD diesel engine with manual or automatic transmission or 3.7-litre V6 petrol auto. Prices for the Cherokee Sport 2.8 CRD (manual) start at £19,890 and £22,490 for the Limited 2.8 CRD (manual).

All Cherokee models are covered by the comprehensive Jeep warranty scheme, which provides a three-year/60,000 mile mechanical warranty, seven-year anti-corrosion warranty and 12 months’ European roadside assistance.

The ESP computer maintains increased stability by continuously comparing the actual behaviour of the vehicle with pre-programmed reference values. The moment the car deviates from its ideal line, the specially developed control logic triggers immediate intervention in the form of precisely controlled braking at one or more wheels and/or a reduction in engine power. The braking counteracts the critical rotational movement and restores stability. The system is of particular value when driving on mixed surfaces including snow, ice and gravel.

Unlike acceleration skid control, ESP® is in operation under all conditions, whether braking, accelerating or coasting. The stabilisation is an ongoing process and is continuously adapted to take account of the movements of the vehicle in any given situation, until the risk of skidding is eliminated.

The Cherokee is now the second Jeep to have ESP as standard along with the Grand Cherokee. An additional feature of the Jeep ESP system is ERM (Electronic Roll Mitigation). This is an extension of ESP which uses the ESP sensors to anticipate if the vehicle is entering a potential roll situation. It applies the brakes individually and modulates throttle position as needed to attempt to avoid the roll situation.