Jaguar today announces prices for its new XJ 2.7 Diesel saloon, which offers drivers an unrivalled blend of value, strong dynamic performance with precise handling and exceptional refinement.

Since its introduction, the XJ’s sophisticated styling and lightweight all-aluminium construction have proved a real success in the UK, consistently commanding around half of all petrol sector sales and almost a third of sales in the entire premium F-sector. Now, with the new XJ 2.7 TDVi costing from £43,995 on-the-road, Jaguar’s luxury flagship adds an even stronger reason for customers to choose the Jaguar XJ.

With no significant rivals available for less than £48,000, the new XJ TDVi demonstrates a clear advantage on price alone. Factor into the equation a combined cycle fuel economy of 35mpg from the 207PS 2.7 twin-turbo diesel [CO2 214g/km = 29% Benefit In Kind or BIK tax category] and the XJ 2.7 TDVi has the lowest company car tax bill of any car in the luxury sector.

The introduction of the highly acclaimed TDVi twin-turbo diesel, currently fitted to S-TYPE diesel models, to the XJ range marks a significant development for Jaguar’s flagship model.

The new XJ TDVi twin-turbo Diesel means Jaguar now offers a diesel alternative across its entire saloon range, ensuring that the marque can meet the increasing demand for diesel-engined cars in the UK.

The 2.7 twin-turbo Diesel complements the XJ’s underlying package well with its lightweight aluminium construction allied to a modern twin-turbo diesel producing dynamic performance with precise handling and exceptional refinement. Producing 207PS (152kW) EEC a diesel-powered XJ saloon will accelerate to 60mph in just 7.8 seconds, while a powerful wave of torque (435Nm) is available virtually throughout the powerband to ensure instantaneous acceleration in every gear.

Jaguar recently achieved remarkable success in the J.D. Power and Associates Initial Quality Study released in May in the US. Improving to second place overall, Jaguar topped the poll as the highest-ranked European nameplate. Jaguar’s Halewood plant, where the X-TYPE is manufactured, also received J.D. Power’s Gold Award for European plant performance.

Coinciding with the introduction of the new diesel-powered XJ are a host of additional improvements to 2006 Model Year Jaguar XJ models. Widely regarded as being the most refined premium saloon on sale today, significant advances to all new XJs will ensure that the car retains that position.

Jaguar is the first manufacturer in the premium vehicle sector to introduce acoustic laminated glass. This glass reduces wind noise and engine noise levels by up to five decibels above standard laminated glass. Jaguar is also the first manufacturer to feature a bonnet liner with integrated side seals which further improve noise levels in the cabin.

Similarly, the driver’s airbag is now isolated from the steering wheel, which significantly reduces the level of vibration transmitted through to the driver.

As well as ensuring Jaguar customers own one of the most refined cars in the world, the addition of several new technology features to all models guarantees they also own one of the safest. The optional Tyre Pressure Monitoring System (TPMS) assists the driver by highlighting an excessive loss in vehicle tyre pressure. TPMS also measures the pressure in each of the tyres on the vehicle and issues warnings if any of the pressures deviate to a significant level.

An Automatic Speed Limiter (ASL) feature can be used by the driver to select a maximum vehicle speed limit. This is an additional function which is incorporated into the current cruise control system. When the ASL has been set, the throttle will respond to the driver’s demand until the set limit is reached. At this point, provided the throttle position is sustained, the vehicle will maintain the set speed. The ASL system can be cancelled by either switching to cruise control, applying kick-down on the accelerator pedal or by pushing the cancel button. ASL is used separately rather than together with the Adaptive Cruise Control (ACC) system.

Aware that safe and legal mobile phone usage is vital to nearly all our customers, Jaguar introduced Bluetooth® connectivity to the XJ as an optional feature in the 2005 Model Year, replacing the previous fixed phone solution.

The system has been developed by Jaguar in conjunction with Motorola and is compatible with a number of current Bluetooth® handsets. The main benefit of the Bluetooth® integration feature is the flexibility and simplicity it offers, providing primary phone functions while interacting with on-board vehicle controls such as steering wheel buttons, the audio system, touch-screen and JaguarVoice control (where fitted). The phone can be left in the driver’s bag or pocket and does not need to be docked into the vehicle.

The XJ TDVi will be priced from £43,995 for the Executive model, while the Sovereign and Sport Premium models will be priced at £49,995, with standard wheelbase only available. Alongside these models, XJ petrol models range from £41,995 for the 3.0 litre V6 Executive with extremely competitive pricing all the way up to the range topping £74,995 for the Super V8 Long Wheelbase.

The XJ line-up has been rationalised by reducing the number of models and focusing on a stronger value proposition across the entire range. As a result, the SE models have been deleted and replaced by improved value Sovereign models. In addition, the Long Wheelbase package is strengthened by standardising the optional features that customers typically choose.

The new XJ Diesels feature a high level of specification as standard. The XJ TDVi Executive sets the tone for the XJ Diesel line-up with a wide range of standard equipment including cruise control, air-damped suspension, Dynamic Stability Control and Jaguar´s advanced safety system: Adaptive Restraint Technology System (A.R.T.S). Exterior detailing is chrome with new 18″ Tucana alloy wheels. Inside there is electric adjustment for the steering column, pedals, driver and front passenger seat, automatic climate control, Comfort leather upholstery, burr walnut veneer fascia and trims.

The XJ TDVi Sport Premium and Sovereign models are priced identically. From £49,995 on the road, the Sport Premium offers drivers a more sporty environment with standard features including the 8.5″ x 19″ Custom cast alloy wheels, xenon headlights, power folding electrochromic mirrors, and Front Park Assist. The special R Performance seats feature electric cushion length and vertical lumbar adjustment for the driver seat. The front seats have a variable heating system for cushion and squab. A new aluminium fascia, satellite navigation and Jaguar Voice have also been added to the standard specification list.

The lavishly equipped Sovereign adds 16-way electric front seats upholstered in ruched, soft grain leather, 18″ Rapier alloy wheels, xenon headlights and an electric rear sunblind. LWB includes rear seat multimedia controls for the rear LCD video screens and DVD player, as well as individual control of the sound system. Advanced communications technology is fitted as standard, and includes Bluetooth, touch screen navigation, 4 zone air conditioning, rear screens and 12-speaker Alpine Premium sound, which can all be controlled by Jaguar Voice for convenience and safety.

At the top of the standard wheelbase petrol range, the supercharged XJR’s dynamic performance, priced at £61,995 on the road, is highlighted by its exterior styling. The unique trademark mesh grille, race-inspired new 19″ Sabre alloy wheels and new performance brake callipers all underpin the XJR’s sporting spirit. Inside, there are contoured, powered heated seats and an aluminium veneer is available as a no cost option. The distinctive R gearshift logo crowns the responsive ZF six-speed transmission with its optional sports settings. Jaguar’s DVD-based touch screen navigation technology is fitted as standard.

The range-topping
400bhp XJ Super V8 long wheelbase flagship at £74,995 on the road combines its searing performance with an unparalleled level of luxury and technology. The Bluetooth telephone connectivity, touch screen navigation, 4 zone air conditioning and 12-speaker Alpine Premium sound can all be controlled by Jaguar Voice. Rear seat multimedia controls are provided for the rear LCD video screens and DVD player as well as for individual control of the sound system. Soft-grain ruched leather seats and door inserts combine with the burr walnut facia and overhead console to cocoon driver and passengers in optimum luxury. Adaptive Cruise Control (ACC) is standard.