The Focus Concept, unveiled this week at Auto China 2004 in Beijing, offers strong hints of how the next generation Ford Focus will look.

Set to go on sale before the end of this year, the new Focus will be officially unveiled at the Paris Motor Show in September.

The production model is likely to have a less aggressive front end, smaller wheels and will no doubt lose the LED lights.

Although the concept was shown in four-door saloon guise, the styling appears to draw heavily on qualities already seen in the current Mondeo and C-Max MPV.

“We are taking a holistic design approach,” said Chris Bird, Design Director for Ford of Europe.

“The four-door Focus Concept gives further clues to how we are maturing Focus in line with evolving customer tastes and expectations. It is recognisably a Ford, and unmistakably a Focus, yet it is far more sophisticated and refined – more coherent as a design statement.”

The platform is shared with the C-Max, the Mazda3 and Volvo’s S40 and V50.