Volvo is launching four all-new, innovative models into the UK to reinforce the company’s long-standing commitment to environmental care and its desire to extend customer choice.

FlexiFuel engines that run on E85 bioethanol fuel1 are now available to order in the C30 SportsCoupe, S40 saloon and V50 Sportswagon, with first customer deliveries in July. A FlexiFuel engine will also be introduced in the all new Volvo V70 estate, arriving in the UK before the end of the year.

As a renewable fuel, bioethanol is better for the environment than traditional fuels2, emitting up to 80% less fossil carbon dioxide emissions than petrol. Offering FlexiFuel in four separate models – more than any other manufacturer – puts Volvo at the forefront of eco-friendly driving in the UK.

“We’re proud to be one of the first car companies in the UK to be offering FlexiFuel models,” said Stuart Kerr, managing director, Volvo Car UK. “Bioethanol reduces man’s dependency on fossil fuels and Volvo’s FlexiFuel programme makes a vital contribution to the company’s strategy of environmental sustainability.”

The Volvo C30 SportsCoupe, S40 saloon and V50 Sportswagon FlexiFuel models are based on the 1.8-litre, four-cylinder normally aspirated petrol engine producing 125PS, with five-speed manual transmission. The V70 FlexiFuel will be powered with a 145PS four-cylinder petrol unit. The FlexiFuel range will start at just £17,795 for the C30 1.8F SE3.

Based on the current refuelling infrastructure4 and lack of Government incentives for E85 as an alternative fuel, Volvo recognises that demand in the UK for its FlexiFuel models is limited. Globally, Volvo Cars predicts sales of 7,000 FlexiFuel cars in 2007. Most are expected to be sold in Sweden, with the UK accounting for 50-100 units.