Deposits are being taken now for the new Fiat 500 Abarth, via a dedicated online platform that allows customers to reserve their place in the queue ahead of  the Abarth’s launch in early 2009.

Customers will be able to put £500 down as a fixed deposit to reserve themselves a 500 Abarth.

As soon as the order book opens, these customers will be on the priority list to visit their nearest Abarth dealer and place an order for a new 500 Abarth in their preferred colour, specification and options.

The final payment transaction will be undertaken with their Abarth dealer when they collect their new car. Until a customer actually places an order, the £500 deposit will be totally refundable.

The Fiat website contains a secure online payment process, a FAQs section covering potential customer questions, and useful product information, along with appropriate photography.

The 500 Abarth goes on sale in the UK early next year.