Hot on the heels of a record sales year in the UK, BMW has launched a new specification tier on BMW 1, 3, 5 Series and Z4 models, offering even greater value for money and personalisation. Edition models feature a range of specific colour choices and interior options as well as specification enhancements on four-cylinder cars.
BMW 1 Series Edition ES models
The line up of BMW 1 Series 3- and 5-door Sports Hatch derivatives has been extended to offer even more customer choice. BMW 1 Series Edition ES models are available in 116i and 118d guises and, for a nominal price increase of £250 over the current ES model, offer substantial added value.
All 1 Series Edition ES models feature a 17-inch star-spoke alloy wheel, sport seats covered in upgraded cloth upholstery, three-spoke multi-function leather steering wheel and front fog lights. This package of additional equipment would normally add up to £1,340 to the cost of a standard ES model. The £250 upgrade benefits residual values too. CAP and Glass’s have indicated that Edition ES models are set to boost the BMW 1 Series’ already strong residual values.
BMW 3 Series Edition ES, Edition SE and Edition M Sport models
BMW 3 Series Edition models offer an even broader range of models and customer choice, with 24 new models available. All four-cylinder petrol- and diesel-powered 3 Series Saloon and Touring models are available in Edition ES, Edition SE or Edition M Sport models. These models will add further driver appeal and offer even higher levels of standard equipment to the compact executive car of choice for retail and corporate buyers alike.
Edition ES and SE models come as standard in a choice of Carbon Black, Titanium Silver or Sparkling Graphite colours. To complement the exterior colour, these models also feature Dakota leather upholstery and Brushed Aluminium interior trims. In addition, they are all equipped with a 17-inch V-spoke alloy wheel (currently standard on 335i/d Coupé and Convertible models) and a three-spoke M multi-function leather steering wheel.
Both the Edition ES and Edition SE models add £750 to the price of the existing car but, at retail prices, add around £3,000 of equipment value to the car.
For those drivers who appreciate the sporting credentials of the 3 Series, Edition M Sport Saloon and Touring models are available. Building on the sporting pedigree of the 3 Series, the Edition M Sport models come as standard in Carbon Black, Titanium Silver or Sparkling Graphite. Like the Edition ES and SE models, Dakota leather seat coverings are standard.
The Edition M Sport also recognises BMW’s continued success in the World Touring Car Championship. It features the same 18-inch WTCC-style alloy wheel as is fitted to the triple championship-winning BMW 320si.
In addition, the Edition M Sport models feature Business Navigation system, complete with map guidance, Bluetooth mobile telephone connectivity and BMW’s new ConnectedDrive Online and Assist telematics package as standard.
With a nominal cost of £1,000 on top of the cost of the ‘standard’ M Sport models, the Edition M Sport derivatives add up to £3,100 of additional customer value to the car.
BMW 520d Business Navigation offer
2007 was a record sales year for 5 Series Saloon and Touring models in the UK with nearly 20,000 cars sold and 520d models being the most popular derivative. BMW is now adding even more value to the class-leading executive car. For a nominal £350 contribution, buyers of 520d Saloon and Touring models will receive BMW’s Business navigation system, complete with map and arrow view, normally valued at £1,365. In addition, a six-CD changer, usually costing £295, is added to the package, representing a total customer saving of £1,310.
BMW Z4 Roadster 2.0i Edition Exclusive and Edition Sport models
Four-cylinder open-topped Z4 customers also benefit from the same added value and financial benefits of an Edition model. Buyers are able to choose between the Z4 2.0i Edition Exclusive and Edition Sport models. Uniquely, Z4 Edition models will be produced in limited numbers, with less than 300 planned in 2008.
Z4 Edition Exclusive models are offered in a range of metallic colour choices; Sapphire Black, Stratus Grey, Space Grey, Titan Silver or Montego Blue. This is complemented by BMW’s Individual upholstery in full Soft Nappa leather. BMW Individual interior trim in high-gloss Piano Black and an upgraded 17-inch Star-spoke alloy wheel round off the offering. The Z4 Edition Exclusive model costs an additional £1,045 representing a customer saving of £1,835.
Customers who enjoy more sports-oriented roof-down driving will select the Z4 2.0i Edition Sport. The Edition Sport is available in a choice of metallic colours; Carbon Black, Black Sapphire, Space Grey, Titanium Silver and Montego Blue. And the sporting exterior design of the Z4 matches the interior with the Edition Sport models featuring BMW Individual Bi-colour New England leather covering the sports seats as well as Individual Bi-colour interior trim. The model is rounded off by visually-dynamic 18-inch Composite Star-spoke light-alloy wheels. The Z4 2.0i Edition Sport model costs just £775 more than the ‘standard’ Sport model but adds nearly £2,500 of options to the car.
All Edition models will start production in March 2008.