Chrysler has announced the price of this year’s most-eagerly awaited saloon car – the Chrysler 300C.

Prices in the UK will start from £25,750 (OTR) for the 3.0-litre V-6 CRD and 3.5-litre V-6 and £32,995 (OTR) for the 5.7-litre V-8 HEMI®.

In the UK, the right-hand drive Chrysler 300C will launch in October 2005 with the 5.7-litre V-8 HEMI® and 3.5-litre V-6 petrol engines. The 3.0-litre V-6 CRD will arrive in the UK in January 2006 and the performance version – the 6.1-litre 300C SRT-8 saloon – arrives in March next year.

Simon Elliott, Managing Director of Chrysler Group in the UK, said: “The Chrysler 300C will bring some passion back to the E-segment, with a great looking, well-equipped, competitively-priced car. We don’t see the Chrysler 300C competing directly with the big German brands – after all at under £26,000 we are nearly a third cheaper than these saloons!

“Customers are increasingly looking for a practical car with good fuel economy and interior space but do not want to compromise on looks or outright performance. Everyone agrees that the 300C is a stunning car so we can expect to attract customers that are looking to make a major statement.”

Standard features on the Chrysler 300C include Electronic Stability Program (ESP) and an all-speed Traction Control System, front and rear side-curtain airbags, xenon High-Intensity Discharge (HID) headlamps, rain-sensing windscreen wipers and a rear park assist system. Air-conditioning and heated leather driver and front passenger seats also come as standard on all vehicles in the range. The 300C 5.7-litre V-8 Hemi comes with an extra £3175 of standard equipment (sunroof; GPS sat-nav with 6-disc CD; seven speaker premium sound system) compared to the other cars in the range.

In the UK, the Chrysler 300C is covered by Chrysler’s three-year, 60,000 mile warranty. The 300C is built in Graz, Austria.