The Canary Wharf Motorexpo will open its doors to the public on Monday 11 th June, unveiling the best free-to-visit motorshow in the world. With a record number of UK & world debuts, the installation of the Motorexpo green zone, interactive driving features plus over 200 shops, bars and restaurants; the 2007 Canary Wharf Motorexpo is a motorshow like no other.
MOTOREXPO SMASHES RECORD FOR SHOW DEBUTS:
The 2007 Canary Wharf Motorexpo will be the platform used by manufacturers for a record 26 UK and world debuts, and this year’s growth follows on the success of previous years having hosted debuts of the Lexus RX400H, Aston Martin V8 Vantage, Audi Q7 and Porsche 911 Turbo amongst others. Vehicles that will be making their UK debut at this year’s show will be the Alfa Romeo 8C Competizione, Aston Martin V8 Vantage Roadster, Audi A5 and R8, Bentley Brooklands Coupé, Citroën C-Crosser, Corvette ‘Victory Edition’ Z06, Honda 2007 Type R, Hummer RHD H3, Jaguar 2008 Model Year XJ, XK and XKR, Lotus Europa S, Mazda CX7 and Mazda 2, Mercedes-Benz C-Class, Nissan 2007 350-Z, PGO Speedster II, Piaggio MP3, Saab 9-3 Convertible Bio-Power Anniversary Edition, smart 2008 Edition, two Subaru 2007 special edition WRX Imprezas, the TD2000 and Vauxhall Antara. Marcos has also confirmed they will use the 2007 Canary Wharf Motorexpo to grant a world premiere to their latest vehicle the TSO-RT.
THE MOTOREXPO GREEN ZONE:
With greener motoring at the forefront of everyone’s minds, the installation of the ‘Motorexpo Green Zone’ at the West Wintergarden will be a prime focus of the 2007 Canary Wharf Motorexpo, and showcases the latest developments from some of our manufacturers. Visitors will be offered an insight into alternative vehicle propulsion systems from leading brands such as Honda, Lexus, Saab and Vectrix. In addition, and as the sponsor for the Motorexpo Green Zone, BP will demonstrate their three stage programme of ‘Reduce, Replace and Neutralise’ – aimed at raising the awareness of individuals in regards to the personal reduction of CO 2 emissions and as a result helping in the battle against climate change. The Motorexpo Green Zone will be officially opened by Peter Ainsworth MP, Shadow Secretary of State for the Environment who will be joined by Bob Saunders of BP, and Chair of the BSI committee on Liquid Fuel Specification, both of whom will be hosted by Motorexpo Managing Director Graeme Carver. George Iacobescu, CEO of Canary Wharf Group said: “It is always a pleasure to host the Motorexpo on the estate as the cars look fantastic with Canary Wharf’s architecture as a backdrop and the sheer size of the show always impresses. I am pleased that the Motorexpo team has this year introduced a green zone into the show’s line-up, as in these times we must treat our environment as a priority and allow drivers to make an informed decision regarding their vehicle choice.”
2007 MOTOREXPO BUSINESS PARTNERS:
The Canary Wharf Motorexpo will be supported by a total of four business partners for 2007 – all of which will bring their very own dimension to this year’s show. In addition to BP as the official Fuel Partner, the 2007 Motorexpo will also be supported by Becker, Whizz-Kidz and The Daily Telegraph. Becker, the leading German infotainment and navigation brand, are the official technology partner of this year’s event. Becker will be unveiling their own UK debut with the launch of the Vision Pro, a world-class mobile multimedia device, within the lobby of One Canada Square over the course of the duration of the show.
Continuing in its previous support of the show, The Daily Telegraph will return as the official publishing partner – re-establishing the link between the newspaper and the Canary Wharf Motorexpo. The final addition to the Motorexpo business partner roster is ‘Whizz-Kidz’, who joins as the official charity partner for Motorexpo 2007. Whizz-Kidz changes disabled children’s lives by providing them with customised mobility equipment, training and advice – giving disabled children the independence to live a life of freedom.
AN AUDIENCE AND ENVIRONMENT LIKE NO OTHER:
Since the event began back in 1996 the audience for the Canary Wharf Motorexpo has risen by approximately 15% a year, with 2006 seeing a record 325,000 visitors attending the week long event. Primarily a business show, exhibitor’s gain access to those who inhabit and work within the wealthiest postcode in Britain, and who typically form a substantial part of London’s affluent business catchment, which results in very high quality leads being generated and produces for many exceptional sales figures.
The construction of new buildings and developments offers manufacturers an ever increasing flexibility when it comes to the production of their exhibits. For 2007 the modern and exceptional environment that Canary Wharf offers will see a multitude of vehicles exhibited throughout the landscaped parks, marble lobbies and sculpture laden squares that the 97-acre Canary Wharf estate has to offer.
FREE-TO-VISIT FORMAT EQUALS A MOTORSHOW LIKE NO OTHER:
As the world’s best free-to-visit motorshow, the Canary Wharf Motorexpo is unrivalled in its appeal, offering visitors a unique opportunity to see a selection of the world’s greatest vehicles. In addition to there being no cost for entry, the official Show Guide ‘The Directory 2007’ is also available free on arrival (while stocks last) and always proves a popular souvenir with visitors. Graeme Carver, Motorexpo Managing Director said: “We are looking forward to welcoming both our manufacturers and visitors to this year’s show, for what promises to be the biggest and best in our twelve year history. There are a number of exciting events taking place and with the inclusion of our Motorexpo Green Zone, test-drive availability and interactive driving features it will be a fantastic free day out for all.”