Isuzu has slashed more than £3,000 off the price of its award-winning Rodeo Denver ‘lifestyle’ pickup compared to the original 2004 launch price.

The five-seat, four-door double cab Rodeo Denver manual is now only £13,990 on-the-road (excluding VAT). This compares to £17,345 when it was introduced. An automatic version is also available for £14,990.

The offer is limited to models in Silver only and makes the Rodeo the best-value one-tonner on the market.

Standard equipment on the 3.0 litre diesel turbo Rodeo Denver includes: alloy wheels, air-conditioning, leather-wrapped steering wheel, radio/CD player, electric windows, ABS with EBD and three-point seatbelts for all five occupants.

The Rodeo Denver has won praise for its car-like driving characteristics and the optional Prodrive Performance Pack is proving highly popular. This boosts power from 130 PS to 155 PS at 3,800 rpm with torque growing from 206.5 lb ft to a solid 258.1 lb ft at the same 2,000 rpm.

Meanwhile, the Rodeo continues to win accolades including Japan’s 2005 ‘Good Design Award’, ‘Best Double Cab Pickup’ from Used Car Buyer magazine and ‘Lifestyle Pickup Winner’ from 4×4 magazine. Other awards include one from The Caravan Club and another from What Van? magazine.