The striking and innovative new Accord is now available to order from Honda showrooms across the UK.

Updated and improved inside and out, the new Accord has been given subtle design changes, plus more sophisticated standard equipment, ensuring the model continues its rise into the refined and high quality sector.

It also features three significant and ground-breaking systems to increase driver comfort and safety.

These include Honda’s Advanced Driver Assist System (ADAS), which comprises Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

The innovative LKAS system actually applies steering torque to ensure the Accord remains safely in the centre of a road lane. A tiny camera positioned near the rear-view mirror monitors the road markings and steers the car if it drifts toward the edge of a lane, thereby reducing the burden of motorway (or main road) driving and enhancing driver comfort and safety.

Adaptive Cruise Control (ACC) uses a radar to measure the distance to the vehicle ahead. In addition to maintaining a set speed, as with conventional cruise control, ACC is also able to automatically regulate both the vehicle speed and its distance to the vehicle ahead travelling in the same lane.

ADAS technology is not just a sales gimmick – studies have proven the system can improve driver awareness; with ADAS switched on, the extent of the driver’s eye movement increases to cover more areas on or around the road.

These state-of-the-art driving aids are available on the Accord ADAS model, a range-topping version of the 2.4 EX with automatic transmission.

The Accord can be ordered today, and will be in Honda showrooms from March, priced from £17,030 to £25,880.