The new Peugeot 407 is available at dealers now with a launch offer of 0% finance.
Prices start at £14,750 for the 1.8 litre petrol in S trim and go up to £22,250 for the Executive V6 automatic.
Retail customers can also take advantage of a 0% finance offer over three years.
The model range includes two Euro IV compliant diesel engines with FAP particulate emission filters, a 1.6 litre HDi unit developing 110 bhp and a 2.0 litre unit developing 136 bhp.
The estate version – the 407 SW – will arrive late summer, with pricing from £15.850.